Welcome Unit Two Chapter 6 !

VALUING ORGANIZATIONAL INFORMATION

is EVERYWHERE 

Illustration of employees

employees must be able to obtain and analyze many different levels, formats and granularitites of organizational information to make decisions.

Timeliness = aspect of information that depends on situation.

Real time info -> immediate and up to date information

Real time system -> provide real time info to query requests

CHARACTERISTICS OF HIGH QUALITY INFORMATION

#Accuracy

#Completeness

#Consistency

#Uniqueness

#Timeliness

4 Primary sources of low quality information include :

1. online customers intentionally enter inaccurate info to protect their privacy

2. info from different system have different entry standards and formats

3. call center operator enter abbreviated info by accident or to save time

4. 3rd party and external info contain inconsistencies,inaccuracies and errors.

Potential business effects result from low quality info include :

*inability to accurate track customers

*difficulty identify value customers

*inability to identify selling opportunities

*marketing to nonexistent customers

*difficulty track revenue due to inaccurate invoices

*inability to build strong customer relationship

High quality info improve chances to making good decision

Good decision impact an organization's bottom line

Kittens learning to read book together . So cute !

Good night and sweet dreams ^^